Custom Engineered Wheels is a manufacturer of standard and custom wheel and tire  products for industrial, residential and commercial applications.
When CEW came to fredsparks looking to update their product catalog, I saw this as an opportunity to organize their product offerings and refresh their brand language. Working with provided product photography, a spreadsheet of SKU data and copy off of the company website, I created a comprehensive 25 page product catalog that the client was thrilled about. I developed a new, cleaner aesthetic and organized over 300 SKU’s into proper product categories to help the buyer find the wheel they are looking for.​​​​​​​
Back to Top